USDOT 117784
Hy-vee — brand kit
Assembled from hy-vee.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: og-image · hy-vee.com
Color
Palette
primary
#D81800
accent
#D80000
light
#FFD8D8
Extracted from the logo — these drive the "Their brand" theme on the company page.
Typography
Type pairing
Display — Barlow Condensed
Hy-vee
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Hy-vee moves freight out of Chariton, IA — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Hy-vee — free →