USDOT 1717077
Boise — brand kit
Assembled from boiseinc.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: header-img · boiseinc.com
Color
Palette
primary
#003078
accent
#003078
light
#003078
Extracted from the logo — these drive the "Their brand" theme on the company page.
Typography
Type pairing
Display — Barlow Condensed
Boise
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Boise moves freight out of Boise, ID — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Boise — free →