USDOT 221517
Xcel Energy — brand kit
Assembled from xcelenergy.com — the logo, colors, and voice this company already owns.
Logo
The mark
Source: google-s2 · xcelenergy.com
Color
Palette
primary
#F01830
accent
#FF1830
light
#FF1830
Extracted from the logo — these drive the "Their brand" theme on the company page.
Typography
Type pairing
Display — Barlow Condensed
Xcel Energy
Headlines, truck doors, signage. Highway-sign DNA.
Body — Geist
Xcel Energy moves freight out of Eau Claire, WI — on time, on record.
Web copy, emails, documents.
Make it official.
Claim the page and this kit becomes yours: pick the look, put the logo on your live site, and carry the same brand onto your own .com and email when you upgrade.
Claim Xcel Energy — free →